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A one-click approach to deploy optimised infrastructure and accelerate software releases

Bring the power and elasticity of the public cloud to on-premise infrastructure

Save infrastructure costs through dynamic scaling of infrastructure.

Use ProtoCloud for zero-touch infrastructure deployments on-premise and into the cloud.

Build digital products better and faster than competition

Accelerate software releases with infrastructure on-demand.

Manage applications and their infrastructure as a single unit with in-built service discovery and monitoring.

Why ProtoCloud?

Why ProtoCloud?



Enterprise IT infrastructure is heavily overprovisioned for peak load. Studies estimate that 60% of all installed enterprise infrastructure is utilised less than 5% of the time. This amounts to an incredible waste of $300bn every year.

We help enterprises optimise their infrastructure footprints by up to 30%, reducing the hardware footprint, software licenses used and power consumed.

We reduce infrastructure deployment cycles that normally take 2 weeks to 3 months down to a few minutes. This helps accelerate product launch and software release cycles.

We drastically reduce application administration and systems administration effort with our zero-touch automation.

How It Works

How ProtoCloud Works


Manage entire application groups and all the infrastructure they consume – together.

ProtoCloud deploys and manages a complete, pre-integrated stack of infrastructure and the application components running on top of it. This tightly couples the management of infrastructure with the applications consuming it, and so removes the need for complex manual coordination and separate automation solutions.


Scale from average utilisation, not peak.

ProtoCloud solves for peak load by deploying for average utilisation and then autoscaling on-premise infrastructure on demand. Application workloads can then burst into the cloud for unanticipated demand and platform services. This means that enterprises can integrate Public Cloud services into their IT architectures immediately, without expensive multi-year “lift and shift” application transformation programmes.


Dynamically scale both the size and number of instances.

ProtoCloud autoscales on-premise infrastructure both vertically, i.e., increases the virtual resources available to an application workload, and horizontally, i.e., scales the number of load balanced instances available to that application workload. ProtoCloud does this across bare metal, virtual machine (hypervisor) and container deployments.

All this is driven by an orchestration engine which automates all deployments, and a policy engine which dictates what parts of which applications run in which target location (whether that is on-premise, a leased data centre, a cloud service provider region or an edge data centre).

Supported Providers

Supported Providers

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The Frames, 1 Phipp St, Shoreditch, London EC2A 4PS

United Kingdom

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